Smith & Wesson: Reputation Among Gun Supporters Is Main Concern

BY Herschel Smith
1 month ago

Fox Business:

Alienating firearms backers would “cause the greatest reputational and financial harm” to American Outdoors Brand Corp., the manufacturer disclosed in a federal filing on Friday

“The one overriding factor mitigating the effectiveness of gun control groups to damage the reputations of those in the firearms business is the passion and strength of firearms owners in defending their rights at the ballot box, in the course of legislative debates, and in the marketplace,” Smith & Wesson’s parent company wrote.

The candid remarks encapsulate the difficulty proponents of new gun laws have faced in their quest. While such campaigns often garner intense media attention, the core support among gun owners and the significant political weight the group carries has stymied any significant legislation on the issue.

It also highlights the difficulty firearms producers and retailers face in trying to navigate the intense political landscape on gun control. Dick’s Sporting Goods’ decision in 2018 to ban the sales of AR-15-style rifles helped contribute to a 4.5 percent decline in sales in its hunting business. The backlash among conservatives and others firearms supporters “could affect future results,” the Pittsburgh-based sporting goods retailer disclosed in November.

Friday’s study from American Outdoors Brand Corp. (AOCB) was released following a successful effort by shareholders, including a group of nuns, to force the company to analyze how its products are associated with gun violence and what steps the Springfield, Massachusetts-based firm is taking to make its firearms safer.

In the report, the company disputed the need to direct resources towards developing so-called “smart gun” technology, which includes facial recognition software to only allow an authorized user to fire it. Doing so would “require a significant investment” and the products would come at a cost that could alienate many of its key consumers.

“This pricing difference alone, at best, limits the commercial viability of ‘smart guns’ to a very small niche market. AOBC’s reasonable business judgment is that an investment in such an unknown, niche market is not a sound business decision,” the firm wrote, adding that it will “continue to regularly assess the market.”

Why would they have to make a “federal filing” over a stockholder vote?  The article doesn’t say.

As for what the author said in the article, it isn’t clear if Smith & Wesson really, really want to invest in “smart guns” and just can’t because of the financial damage (which would be very real and potentially deadly to the company), or the author is just making up this supposed conundrum for gun manufacturers.

As for Smith & Wesson, I’ll make the same observation I have for Ruger, Savage and all other manufacturers.  Hedge against this sort of thing by ensuring that if you do go public in order to raise revenue, your employees own a majority of the stock.  Make it an employee-run company.

Most manufacturers won’t have the wisdom to do that.


Comments

  1. On February 11, 2019 at 10:12 pm, John said:

    S&W was bankrupted by gun buying customers in the 1990’s; who turned their
    backs on the company when it cut a gun registration agreement with Slick Willie.
    They couldn’t give one away until they went completely broke and were bought
    out for the fire-sale price of 2 million dollars. I think they learned their lesson.

  2. On February 12, 2019 at 12:58 am, Jon said:

    The shareholder requested thing is part of their annual report to shareholders, which is required to be filed with the SEC.

  3. On February 12, 2019 at 3:01 pm, RCW said:

    Reading this Smith post brings to mind Coonan’s shenanigans six years ago when they decided to go in cahoots with the gun grabbers of Evolve; it appears now that Coonan, Inc., if it’s not in it already, is headed towards bankruptcy.

  4. On February 12, 2019 at 3:43 pm, scott s. said:

    Further to Jon, it is reported as SEC Form-8K per Securities Exchange Act of 1934 Section 13 filed 02/08/2019.

  5. On February 13, 2019 at 12:36 pm, George said:

    Smith and Wesson should come out with a clear statement that they will not be heading toward smart technology regardless of profit or lack thereof. They should state that their company is consumer driven and there is no demand for such a product.

    Then to add insult to the requested stupidity, they should announce that due to overwhelming consumer demand, Smith and Wesson revolvers will no longer be sold with the internal action lock.

    I am sure that the last one would have the gun grabbers heads explode as well as increase profits for Smith and Wesson. I for one would immediately purchase a S&W 686 sans the Hillary hole.

  6. On February 13, 2019 at 1:06 pm, moe mensale said:

    “S&W was bankrupted by gun buying customers in the 1990’s; who turned their backs on the company when it cut a gun registration agreement with Slick Willie.”

    @John,

    The S&W agreement with the Clinton administration has nothing to do with gun registration. It dealt with fundamentally changing the way guns are made, distributed and sold.

RSS feed for comments on this post. TrackBack URL

Leave a comment


You are currently reading "Smith & Wesson: Reputation Among Gun Supporters Is Main Concern", entry #20568 on The Captain's Journal.

This article is filed under the category(s) Firearms,Guns and was published February 11th, 2019 by Herschel Smith.

If you're interested in what else the The Captain's Journal has to say, you might try thumbing through the archives and visiting the main index, or; perhaps you would like to learn more about TCJ.

26th MEU (10)
Abu Muqawama (12)
ACOG (2)
ACOGs (1)
Afghan National Army (36)
Afghan National Police (17)
Afghanistan (679)
Afghanistan SOFA (4)
Agriculture in COIN (3)
AGW (1)
Air Force (33)
Air Power (9)
al Qaeda (83)
Ali al-Sistani (1)
America (15)
Ammunition (65)
Animals (26)
Ansar al Sunna (15)
Anthropology (3)
Antonin Scalia (1)
AR-15s (148)
Arghandab River Valley (1)
Arlington Cemetery (2)
Army (70)
Assassinations (2)
Assault Weapon Ban (27)
Australian Army (6)
Azerbaijan (4)
Backpacking (2)
Badr Organization (8)
Baitullah Mehsud (21)
Basra (17)
BATFE (70)
Battle of Bari Alai (2)
Battle of Wanat (17)
Battle Space Weight (3)
Bin Laden (7)
Blogroll (2)
Blogs (12)
Body Armor (18)
Books (3)
Border War (10)
Brady Campaign (1)
Britain (36)
British Army (35)
Camping (4)
Canada (2)
Castle Doctrine (1)
Caucasus (6)
CENTCOM (7)
Center For a New American Security (8)
Charity (3)
China (10)
Christmas (10)
CIA (26)
Civilian National Security Force (3)
Col. Gian Gentile (9)
Combat Outposts (3)
Combat Video (2)
Concerned Citizens (6)
Constabulary Actions (3)
Coolness Factor (2)
COP Keating (4)
Corruption in COIN (4)
Council on Foreign Relations (1)
Counterinsurgency (216)
DADT (2)
David Rohde (1)
Defense Contractors (2)
Department of Defense (141)
Department of Homeland Security (20)
Disaster Preparedness (3)
Distributed Operations (5)
Dogs (12)
Donald Trump (2)
Drone Campaign (3)
EFV (3)
Egypt (12)
El Salvador (1)
Embassy Security (1)
Enemy Spotters (1)
Expeditionary Warfare (17)
F-22 (2)
F-35 (1)
Fallujah (17)
Far East (3)
Fathers and Sons (2)
Favorite (1)
Fazlullah (3)
FBI (26)
Featured (180)
Federal Firearms Laws (18)
Financing the Taliban (2)
Firearms (950)
Football (1)
Force Projection (35)
Force Protection (4)
Force Transformation (1)
Foreign Policy (27)
Fukushima Reactor Accident (6)
Ganjgal (1)
Garmsir (1)
general (15)
General Amos (1)
General James Mattis (1)
General McChrystal (43)
General McKiernan (6)
General Rodriguez (3)
General Suleimani (7)
Georgia (19)
GITMO (2)
Google (1)
Gulbuddin Hekmatyar (1)
Gun Control (886)
Guns (1,451)
Guns In National Parks (3)
Haditha Roundup (10)
Haiti (2)
HAMAS (7)
Haqqani Network (9)
Hate Mail (8)
Hekmatyar (1)
Heroism (4)
Hezbollah (12)
High Capacity Magazines (12)
High Value Targets (9)
Homecoming (1)
Homeland Security (1)
Horses (1)
Humor (17)
ICOS (1)
IEDs (7)
Immigration (76)
India (10)
Infantry (4)
Information Warfare (2)
Infrastructure (2)
Intelligence (23)
Intelligence Bulletin (6)
Iran (169)
Iraq (379)
Iraq SOFA (23)
Islamic Facism (60)
Islamists (90)
Israel (18)
Jaish al Mahdi (21)
Jalalabad (1)
Japan (2)
Jihadists (80)
John Nagl (5)
Joint Intelligence Centers (1)
JRTN (1)
Kabul (1)
Kajaki Dam (1)
Kamdesh (9)
Kandahar (12)
Karachi (7)
Kashmir (2)
Khost Province (1)
Khyber (11)
Knife Blogging (3)
Korea (4)
Korengal Valley (3)
Kunar Province (20)
Kurdistan (3)
Language in COIN (5)
Language in Statecraft (1)
Language Interpreters (2)
Lashkar-e-Taiba (2)
Law Enforcement (3)
Lawfare (7)
Leadership (5)
Lebanon (6)
Leon Panetta (2)
Let Them Fight (2)
Libya (14)
Lines of Effort (3)
Littoral Combat (8)
Logistics (50)
Long Guns (1)
Lt. Col. Allen West (2)
Marine Corps (254)
Marines in Bakwa (1)
Marines in Helmand (67)
Marjah (4)
MEDEVAC (2)
Media (41)
Memorial Day (4)
Mexican Cartels (28)
Mexico (39)
Michael Yon (5)
Micromanaging the Military (7)
Middle East (1)
Military Blogging (26)
Military Contractors (4)
Military Equipment (24)
Militia (5)
Mitt Romney (3)
Monetary Policy (1)
Moqtada al Sadr (2)
Mosul (4)
Mountains (23)
MRAPs (1)
Mullah Baradar (1)
Mullah Fazlullah (1)
Mullah Omar (3)
Musa Qala (4)
Music (16)
Muslim Brotherhood (6)
Nation Building (2)
National Internet IDs (1)
National Rifle Association (38)
NATO (15)
Navy (22)
Navy Corpsman (1)
NCOs (3)
News (1)
NGOs (2)
Nicholas Schmidle (2)
Now Zad (19)
NSA (3)
NSA James L. Jones (6)
Nuclear (57)
Nuristan (8)
Obama Administration (218)
Offshore Balancing (1)
Operation Alljah (7)
Operation Khanjar (14)
Ossetia (7)
Pakistan (165)
Paktya Province (1)
Palestine (5)
Patriotism (6)
Patrolling (1)
Pech River Valley (11)
Personal (54)
Petraeus (14)
Pictures (1)
Piracy (13)
Pistol (2)
Pizzagate (21)
Police (387)
Police in COIN (3)
Policy (15)
Politics (416)
Poppy (2)
PPEs (1)
Prisons in Counterinsurgency (12)
Project Gunrunner (20)
PRTs (1)
Qatar (1)
Quadrennial Defense Review (2)
Quds Force (13)
Quetta Shura (1)
RAND (3)
Recommended Reading (14)
Refueling Tanker (1)
Religion (149)
Religion and Insurgency (19)
Reuters (1)
Rick Perry (4)
Rifles (1)
Roads (4)
Rolling Stone (1)
Ron Paul (1)
ROTC (1)
Rules of Engagement (75)
Rumsfeld (1)
Russia (29)
Sabbatical (1)
Sangin (1)
Saqlawiyah (1)
Satellite Patrols (2)
Saudi Arabia (4)
Scenes from Iraq (1)
Second Amendment (247)
Second Amendment Quick Hits (2)
Secretary Gates (9)
Sharia Law (3)
Shura Ittehad-ul-Mujahiden (1)
SIIC (2)
Sirajuddin Haqqani (1)
Small Wars (72)
Snipers (9)
Sniveling Lackeys (2)
Soft Power (4)
Somalia (8)
Sons of Afghanistan (1)
Sons of Iraq (2)
Special Forces (28)
Squad Rushes (1)
State Department (19)
Statistics (1)
Sunni Insurgency (10)
Support to Infantry Ratio (1)
Supreme Court (3)
Survival (20)
SWAT Raids (54)
Syria (38)
Tactical Drills (1)
Tactical Gear (3)
Taliban (167)
Taliban Massing of Forces (4)
Tarmiyah (1)
TBI (1)
Technology (16)
Tehrik-i-Taliban (78)
Terrain in Combat (1)
Terrorism (94)
Thanksgiving (8)
The Anbar Narrative (23)
The Art of War (5)
The Fallen (1)
The Long War (20)
The Surge (3)
The Wounded (13)
Thomas Barnett (1)
Transnational Insurgencies (5)
Tribes (5)
TSA (17)
TSA Ineptitude (11)
TTPs (1)
U.S. Border Patrol (5)
U.S. Border Security (14)
U.S. Sovereignty (17)
UAVs (2)
UBL (4)
Ukraine (3)
Uncategorized (55)
Universal Background Check (3)
Unrestricted Warfare (4)
USS Iwo Jima (2)
USS San Antonio (1)
Uzbekistan (1)
V-22 Osprey (4)
Veterans (2)
Vietnam (1)
War & Warfare (216)
War & Warfare (40)
War Movies (3)
War Reporting (18)
Wardak Province (1)
Warriors (6)
Waziristan (1)
Weapons and Tactics (60)
West Point (1)
Winter Operations (1)
Women in Combat (20)
WTF? (1)
Yemen (1)

March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006

about · archives · contact · register

Copyright © 2006-2019 Captain's Journal. All rights reserved.