8 months, 3 weeks ago
Our customers are unusually brand-loyal. In many cases, they personally identify with the firearm brand they choose. Although our Connecticut heritage has historically enhanced our brand, that will change overnight if we ban the modern sporting rifle.
As a result Colt, as well as other Connecticut manufacturers such as Mossberg and Stag Arms will see immediate erosion in brand strength and market share as customers migrate to manufacturers in more supportive states. This will have consequences for dozens of Connecticut companies and thousands of workers. Connecticut will have put its firearms manufacturing industry in jeopardy: one that contributes $1.7 billion annually to the state’s economy.
Like every other precision manufacturer in Connecticut, Colt is constantly approached by other states to relocate, but our roots here are deep. Colt is and always has been an integral part of a state characterized by hard work, perseverance and ingenuity.
I know, however, that someday soon, I will again be asked why we fight to keep well-paying manufacturing jobs in Connecticut. I will be asked why we should continue to manufacture in a state where the governor would make ownership of our product a felony.
I will be asked these questions and, unlike in the past, there will be few good answers.
He’s right. Some of the customer base will be faithful, but this issue runs deep, and many will abandon them. We’ve also discussed how many will abandon Remington, too, for staying in New York and focusing almost exclusively on a new military contract. It won’t work out well for Remington.
But the CEO will likely have to decide whether this is bluster or serious-speak. The State of Connecticut won’t listen to him and will probably pass their ban. When they do that, Colt will have to decide whether it is a Remington or a Magpul. The choice is theirs, and no amount of posturing in local newspapers will delay or change things.
These are serious times for a lot of people.