Chip Bergh Of Levi’s Weighs In On Guns And The Boy Scouts
BY Herschel SmithBut when the Parkland shooting happened in 2018, killing 17 students and teachers, Levi’s decided to go further. Bergh published a letter about the country’s epidemic of gun violence and the company set up a $1 million fund to support organizations that are working to put in place “common sense regulations or laws that would prevent guns being in the hands of people who shouldn’t own a gun,” he says.
As a father, Bergh says the situation had recently hit even closer to home for him. “My daughter goes to school in San Francisco, and they practice lockdown drills more than they do earthquake drills,” he says. “That says something about our country.” Predictably, when the company announced its support for gun control, some customers complained. But the company had taken similarly controversial stands in the past and was willing to weather any short-term impact. In 1992, for example, when it pulled its sponsorship from the Boy Scouts in response to the organization’s ban on gay troop leaders, it got more than 100,000 letters in response, most saying that they would boycott the brand.
“The company did not waver,” Bergh says. “Now, with the benefit of hindsight, you can honestly say we were on the right side of the issue . . . I really believe that 20 years from now, we’re going to look back and say this company was again on the right side of an important issue.
Chip Bergh, born in Bronxville, N.Y., and who by the way also spent four years commissioned as an officer in the U.S. Army.
It’s important to realize just how many commissioned officers in the U.S. military do not believe in their oath, similar to Pete Buttigieg, both of whom favor draconian gun control.
The left will always seek out proper credentials for their heroes and leaders, and one box that frequently gets checked is time in the military. Never assume that time in the military means what you think it should mean.

