Understanding The Spending Habits Of Ammunition Buyers
BY Herschel SmithDuncan Johnson at Ammoland.
While only a third of active ammunition consumers report spending less than they did three years ago, the difference is in the size of their purchases. On average, those who report spending less have reduced their annual purchases (in dollars) by 38%, while those who report buying more are buying only 23% more. When combined, the net effect of the two groups translates into a roughly 2% decline in overall retail ammunition sales. The differences between manufacturers’ reported declines and the numbers reported here can be attributed to this survey’s orientation towards more avid spenders and retailers’ inventories which affect the volume of orders received by manufacturers.
Over the past five years, stockpilers, or those who set aside 20% or more of their ammunition purchases for future use, account for 44% of all ammunition purchasers. Reasons given for storing ammunition include:
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Uncertainty about future supplies, 69%
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Uncertainty about the political climate, 64%
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To save money, 57%
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Uncertainty about future economic conditions and income, 54%
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To save time, 39%
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Other, 8%
I don’t believe this is very complicated. I expect sales to pick up in about a year or little less as the election draws near. Then it will go berserk right after the election or slow back down for another four years – depending upon the results of the election – at which point it will go gangbusters again, never to slow down until made illegal.
This is just a temporary lull.


