Precision Chassis Rifles From The 2017 SHOT Show

BY Herschel Smith
1 year, 4 months ago

Ammoland does a nice job of writing up five new precision chassis rifles debuted at the SHOT show.  Except for one thing.  I’m not even interested in looking at the models unless you have a price affixed to them.  Fortunately, a commenter does this for us.

Ill save others the hassle of looking for MSRP’s. IWI doesnt even show the rifle above, Tikka doesnt show an MSRP on their site, the other three list for about $1500-to $1600, which come with a number of features standard, plus options. Ill say the obvious, put an MSRP in your press releases/ads and make sure your web site has the product you are talking about.

I don’t know if he’s got the prices right.  Some of the Bergara precision rifles start at > $2600 and go up from there – way up.  For the folks who debut these things at the SHOT show, you need to have them on the web site, true enough, and you need to stick a price tag with them.  If you’re not ready to price it, then you’re not ready to debut it.

But more to the point, if you’re getting ready to ask for > $2000 for a precision chassis rifle, you’re asking too much.  Bring the prices down or there won’t be sufficient interest to make the gun except as a special order item for professional precision rifle shooters, of which there are about 150 in the country.

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  1. On January 25, 2017 at 12:58 pm, Archer said:

    Bring the prices down or there won’t be sufficient interest to make the
    gun except as a special order item for professional precision rifle
    shooters, of which there are about 150 in the country.

    Agreed. I can’t afford those numbers, so I won’t give it a second look. If they withhold the price and make me want it, only to learn I can’t have it, that just makes me resent the product and the company. Not good for business. (And why I no longer read gun reviews in American Rifleman. “It’s great, it’s fantastic, it’s the pinnacle of modern engineering. And it’s only $3,600.” Yea, no thanks.)

    And those ~150 professional precision shooters? I’d be willing to bet most of them are sponsored by some company or another, which would have serious qualms about their shooter using a competitor’s rifle. So we’re really talking about significantly less than 150.

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This article is filed under the category(s) Firearms,Guns and was published January 24th, 2017 by Herschel Smith.

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